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The Paper Store
IN A RUSH? BUY ONLINE, PICK UP IN-STORE IN 2 HOURS
scenes from the shore
SEE WHAT'S NEW
Flat lay collage with a coastal beach theme, featuring printed photos of friends by the ocean, seashells, a red scallop shell, oyster-pattern jewelry, a rope keychain, striped fabric, woven sandals with gold buckles, a straw bag, a blue beaded bracelet, and a beige journal titled “The Five-Minute Journal” arranged on a blue-and-white patterned background.
Rooted in New England, coastal isn’t a trend we borrow – it’s a point of view we live. 
Inspired by weathered shingles, sun-faded docks, and ocean-washed blues, spring coastal feels effortless, familiar, and quietly refined. It’s not about dressing for the coast; 
it’s about being shaped by it, with pieces that grow better with time and wear.

fresh from the coast

fashion

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accessories

SHOP NOW →

jewelry

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spa & beauty

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pajamas

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home

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ocean blues
Sea-washed blues with an easy coastal feel, made for laid-back days by the water. Get a FREE tote with any full-priced denim purchase.*
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Three overlapping instant photos placed on folded blue-and-white striped and denim fabrics. The center photo shows a smiling woman sitting on a sailboat in a navy top and light blue sailboat-print jeans, shading her eyes from the sun. The left photo shows a cropped view of someone in a navy sweater and flared jeans standing barefoot on a dock, and the right photo shows a person in a pink sweater and jeans sitting on a boat seat by the water.
sail into spring with
Enter let the tide carry you—pack your bag, chase the salt air, and meet us by the shore text...
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sail into spring with 
Strawflower [Strawflower Logo]
Let the tide carry you—pack your bag,
chase the salt air, and meet us by the shore.
SHOP NOW
Three overlapping instant photos placed on folded blue-and-white striped and denim fabrics. The center photo shows a smiling woman sitting on a sailboat in a navy top and light blue sailboat-print jeans, shading her eyes from the sun. The left photo shows a cropped view of someone in a navy sweater and flared jeans standing barefoot on a dock, and the right photo shows a person in a pink sweater and jeans sitting on a boat seat by the water.

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NEW & TRENDING
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Image of various NeeDoh toys
Image of Jellycat Amuseables Caprese Baguette Plush Toy

Jellycat

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can't-miss deals 

spring forward

baskets

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toys

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home decor

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feeling lucky?
Strike gold with our newest arrivals and discover styles worth celebrating.
SHOP NOW
Image of Jellycat Shamrock on a grassy backdrop

all your favorite brands in one place

visit us in-store
We're closer than you think – discover what's new today. 
FIND A STORE
Image of a The Paper Store storefront
visit us in-store
We're closer than you think – discover what's new today. 
FIND A STORE
Image of a pink Jellycat bunny on a green background, surrounded by illustrated flowers and a white picket fence
hop on home
Hop on home with a new friend! Adopt a plush bunny and make it yours. Ready for hugs, play, and all the little joys of the day.
LEARN MORE
IN-STORE REGISTER ROUNDUP
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donate to help kids
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benefiting Boston Children's Hospital
Round up your purchase to the next dollar or make a donation of any amount
FIND A STORE
One hundred percent of the funds raised through this program, which is being conducted by a commercial co-venturer, will be used to support Boston Children’s Hospital. Boston Children’s Hospital is located at 300 Longwood Avenue, Boston, MA 02215, (617) 355-6000.
Light Green Background
IN A RUSH? BUY ONLINE, PICK UP IN-STORE IN 2 HOURS
scenes from the shore
SEE WHAT'S NEW
Flat lay collage with a coastal beach theme, featuring printed photos of friends by the ocean, seashells, a red scallop shell, oyster-pattern jewelry, a rope keychain, striped fabric, woven sandals with gold buckles, a straw bag, a blue beaded bracelet, and a beige journal titled “The Five-Minute Journal” arranged on a blue-and-white patterned background.
Rooted in New England, coastal isn’t a trend we borrow – it’s a point of view we live. 
Inspired by weathered shingles, sun-faded docks, and ocean-washed blues, spring coastal feels effortless, familiar, and quietly refined. It’s not about dressing for the coast; 
it’s about being shaped by it, with pieces that grow better with time and wear.

fresh from the coast

fashion

SHOP NOW →

accessories

SHOP NOW →

jewelry

SHOP NOW →

spa & beauty

SHOP NOW →

pajamas

SHOP NOW →

home

SHOP NOW →
ocean blues
Sea-washed blues with an easy coastal feel, made for laid-back days by the water. Get a FREE tote with any full-priced denim purchase.*
SHOP NOW
Three overlapping instant photos placed on folded blue-and-white striped and denim fabrics. The center photo shows a smiling woman sitting on a sailboat in a navy top and light blue sailboat-print jeans, shading her eyes from the sun. The left photo shows a cropped view of someone in a navy sweater and flared jeans standing barefoot on a dock, and the right photo shows a person in a pink sweater and jeans sitting on a boat seat by the water.
sail into spring with 
Strawflower [Strawflower Logo]
Let the tide carry you – pack your bag, chase the salt air, and meet us by the shore.
SHOP NOW
Three overlapping instant photos placed on folded blue-and-white striped and denim fabrics. The center photo shows a smiling woman sitting on a sailboat in a navy top and light blue sailboat-print jeans, shading her eyes from the sun. The left photo shows a cropped view of someone in a navy sweater and flared jeans standing barefoot on a dock, and the right photo shows a person in a pink sweater and jeans sitting on a boat seat by the water.

new in

NEW & TRENDING
SHOP IN-STORE
Image of various NeeDoh toys

can't-miss deals 

spring forward

baskets

SHOP NOW →

toys

SHOP NOW →

home decor

SHOP NOW →
feeling lucky?
Strike gold with our newest arrivals and discover styles worth celebrating.
SHOP NOW
Image of Jellycat Shamrock on a grassy backdrop

all your favorite brands in one place

visit us in-store
We're closer than you think – discover what's new today. 
FIND A STORE
Image of a The Paper Store storefront
visit us in-store
We're closer than you think – discover what's new today. 
FIND A STORE
IN-STORE REGISTER ROUNDUP
line separator
donate to help kids
Round up your purchase to the next dollar or make a donation of any amount
FIND A STORE
One hundred percent of the funds raised through this program, which is being conducted by a commercial co-venturer, will be used to support Boston Children’s Hospital. Boston Children’s Hospital is located at 300 Longwood Avenue, Boston, MA 02215, (617) 355-6000.
Light Green Background
IN A RUSH? BUY ONLINE, PICK UP IN-STORE IN 2 HOURS
scenes from the shore
SEE WHAT'S NEW
Flat lay collage with a coastal beach theme, featuring printed photos of friends by the ocean, seashells, a red scallop shell, oyster-pattern jewelry, a rope keychain, striped fabric, woven sandals with gold buckles, a straw bag, a blue beaded bracelet, and a beige journal titled “The Five-Minute Journal” arranged on a blue-and-white patterned background.
Rooted in New England, coastal isn’t a trend we borrow – it’s a point of view we live. 
Inspired by weathered shingles, sun-faded docks, and ocean-washed blues, spring coastal feels effortless, familiar, and quietly refined. It’s not about dressing for the coast; 
it’s about being shaped by it, with pieces that grow better with time and wear.

fresh from the coast

fashion

SHOP NOW →

accessories

SHOP NOW →

jewelry

SHOP NOW →

spa & beauty

SHOP NOW →

pajamas

SHOP NOW →

home

SHOP NOW →
ocean blues
Sea-washed blues with an easy coastal feel, made for laid-back days by the water. Get a FREE tote with any full-priced denim purchase.*
SHOP NOW
Three overlapping instant photos placed on folded blue-and-white striped and denim fabrics. The center photo shows a smiling woman sitting on a sailboat in a navy top and light blue sailboat-print jeans, shading her eyes from the sun. The left photo shows a cropped view of someone in a navy sweater and flared jeans standing barefoot on a dock, and the right photo shows a person in a pink sweater and jeans sitting on a boat seat by the water.
sail into spring with 
Strawflower [Strawflower Logo]
Let the tide carry you – pack your bag, chase the salt air, and meet us by the shore. 
SHOP NOW
Three overlapping instant photos placed on folded blue-and-white striped and denim fabrics. The center photo shows a smiling woman sitting on a sailboat in a navy top and light blue sailboat-print jeans, shading her eyes from the sun. The left photo shows a cropped view of someone in a navy sweater and flared jeans standing barefoot on a dock, and the right photo shows a person in a pink sweater and jeans sitting on a boat seat by the water.

new in

NEW & TRENDING
SHOP IN-STORE
Image of various NeeDoh toys
Image of mia & tess Golden Dog Baseball Cap in Dark Denim

Hats

SHOP NOW →

can't-miss deals 

spring forward

baskets

SHOP NOW →

toys

SHOP NOW →

home decor

SHOP NOW →
feeling lucky?
Strike gold with our newest arrivals and discover styles worth celebrating.
SHOP NOW
Shamrock background

all your favorite brands in one place

visit us in-store
We're closer than you think – discover what's new today. 
FIND A STORE
Image of a The Paper Store storefront
visit us in-store
We're closer than you think – discover what's new today. 
FIND A STORE
Image of a pink Jellycat bunny on a green background, surrounded by illustrated flowers and a white picket fence
hop on home
Hop on home with a new friend! Adopt a plush bunny and make it yours. Ready for hugs, play, and all the little joys of the day.
LEARN MORE
IN-STORE REGISTER ROUNDUP
donate to
help kids
Round up your purchase to the next dollar or make a donation of any amount
FIND A STORE
One hundred percent of the funds raised through this program, which is being conducted by a commercial co-venturer, will be used to support Boston Children’s Hospital. Boston Children’s Hospital is located at 300 Longwood Avenue, Boston, MA 02215, (617) 355-6000.
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