Our Story

It all started with a small newspaper stand in Maynard, MA in 1964 – established by our founder, Bob Anderson. Over the years The Paper Store has responded to what our local communities need and continues to evolve with our customer’s shopping habits – while at the same time, staying true to our brand. Hence, why we remain “The Paper Store.”

The Paper Store is the largest family-owned and operated specialty gift business in New England. Today, the Anderson family runs 80 stores throughout the Northeast – and a thriving ecommerce business -- with over 3000 employees who make The Paper Store “tick.” Our teams work diligently to offer guests a unique shopping experience where they can find a gift for any occasion. We’re committed to helping you express that special sentiment -- I Love You, I Miss You, Happy Birthday, Happy Holidays, and the list goes on.

Our departments include fashion, accessories, spa, home décor, stationery, jewelry, sports and more from brands like Vera Bradley, Lilly Pulitzer, ALEX AND ANI, Life is Good, Vineyard Vines and Sugarfina. We’re always listening for what’s new and important to our customers – and our family of brands continues to grow every day. Plus, The Paper Store is a proud Hallmark partner, which ties in to the backbone of our company’s mission -- to commit and provide stellar service to all Hallmark Gold Crown customers and provide the offerings they know and expect from Hallmark. We are dedicated to providing this connection as part of the seamless, inspirational and fun experience our guests enjoy in all our stores, online and beyond.”

The Paper Store is passionate about helping the surrounding towns in which our guests and employees live, work and play. We are proud to have raised over $1,500,000 for charities and to sell products that have charitable tie-ins.

The Paper Store directly supports various organizations such as Dana-Farber Cancer Institute, local school districts, shelters and food pantries, and local first responders.