Our Story

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About Us

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Our Story

It all started with a small newspaper stand in Maynard, MA in 1964 – established by our founder, Bob Anderson. Over the years The Paper Store has responded to what our local communities need and continues to evolve with our customer’s shopping habits – while at the same time, staying true to our brand. Hence, why we remain “The Paper Store.”

The Paper Store is the largest family-owned and operated specialty gift business in New England. Today, the Anderson family runs 80 stores throughout the Northeast – and a thriving ecommerce business -- with over 3000 employees who make The Paper Store “tick.” Our teams work diligently to offer guests a unique shopping experience where they can find a gift for any occasion. We’re committed to helping you express that special sentiment -- I Love You, I Miss You, Happy Birthday, Happy Holidays, and the list goes on.

Our departments include fashion, accessories, spa, home décor, stationery, jewelry, sports and more from brands like Vera Bradley, Lilly Pulitzer, ALEX AND ANI, Life is Good, Vineyard Vines and Sugarfina. We’re always listening for what’s new and important to our customers – and our family of brands continues to grow every day. Plus, The Paper Store is a proud Hallmark partner, which ties in to the backbone of our company’s mission -- to commit and provide stellar service to all Hallmark Gold Crown customers and provide the offerings they know and expect from Hallmark. We are dedicated to providing this connection as part of the seamless, inspirational and fun experience our guests enjoy in all our stores, online and beyond.”

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Charitable Commitments

The Paper Store is passionate about helping the surrounding towns in which our guests and employees live, work and play. We are proud to have raised over $1,500,000 for charities and to sell products that have charitable tie-ins.

The Paper Store directly supports various organizations such as Dana-Farber Cancer Institute, local school districts, shelters and food pantries, and local first responders.

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Our History

1964
1964
The Paper Store begins with founder Bob Anderson at their first location as a small yet bustling newspaper & magazine shop in historic downtown Maynard, MA.
1987
1987
Bob Anderson brings his wife Peggy on with the business as they decide to test adding convenient gifts and cards to the business.
1988
1988
Oldest son John Anderson joins the business with a store expansion strategy in mind. John will end up becoming a powerhouse in the business as the VP of Real Estate.
1990
1990
Second oldest son Jimmy Anderson joins the business to help with the Operations & Distribution in the company’s Warehouse.
1990's
1990's
The decade brings tremendous growth with an addition of 9 stores in Massachusetts establishing The Paper Store as the local retailer for gifts.
1993
1993
Daughter Meg Anderson Lavoie joins the business, taking after her mother with a keen eye for product. She will become the Co-Head of the Buying & Merchandising Dept.
1998
1998
Youngest daughter, Laura Anderson Carolan, joins her sister Meg in the business as Co-Head of the Buying & Merchandising Dept.
2001
2001
After growing up in the business, youngest son Tom Anderson official joins the business. He will go on to become the company’s President & CEO.
2012
2012
The Paper Store officially becomes the largest family-owned group of Hallmark Gold Crown stores in the United States.
2013
2013
The Paper Store officially launches www.thepaperstore.com expanding their gifting reach to a nation-wide audience.
2014
2014
The company’s 50th anniversary is celebrated company-wide with a large Family & Friends celebration.
2016
2016
Youngest son Tom Anderson officially becomes the President & CEO. Founder Bob Anderson remains in the business daily as Executive Chairman.
2018
2018
The 80th store opens and this time outside of New England – Amherst, NY – broadening The Paper Store’s horizons.

Your Journey Starts Here

Careers at The Paper Store

A unique family-run business where no two days are ever the same! Our people LOVE coming to work each day to see what’s new and to chat with our customers. We work hard to maintain our success, while having fun doing it. We are a fast-paced, customer-focused environment and driven to always do better. Proud of our World Class Customer Service, we invest in finding, developing, and retaining top quality individuals. Many of the top leaders in our organization started their careers in one of our stores… will you be the next success story? Click here to see open positions.

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