Hallmark Keepsake Ornament Premiere
Store Events

Join Us for Hallmark Keepsake Ornament Premiere 2018!

Hallmark fans, get ready because Hallmark Ornament Premiere Weekend will be here before you know it! This year, the event will take place on July 14th & 15th at The Paper Store near you (check the details below for more information), and it’s guaranteed to be a weekend filled with plenty of deals and special bonuses for anyone who loves Hallmark Keepsake Ornaments!
Hallmark Keepsake Ornament Premiere
One of the most exciting perks during Ornament Premiere weekend is BONUS POINTS! That’s right, pick up your new Hallmark Keepsake Ornaments on July 14th and 15th, and you’ll receive so many bonus points to use toward, you guessed it – Rewards Dollars for even more Hallmark goodies! Here’s what you’ll get:

  • 100 bonus points for every ornament purchased
  • Additional Bonus Points:
    • 1,000 Extra bonus points if you purchase five or more ornaments
    • 3,000 Extra bonus points if you purchase 10 or more ornaments
    • 6,000 Extra bonus points if you purchase 15 or more ornaments
  • PLUS, Keepsake Ornament Club members receive an additional 4,000 points for purchasing 20 or more ornaments!

New Ornaments

New Hallmark Keepsake Ornaments
This year’s catalog of brand new Hallmark Keepsake Ornaments includes plenty of Limited Edition ornaments, new sets, and so much more – plus a free gift or two! Click here to check out this year’s Hallmark Keepsake Dream Book to see what’s new, or ask a store associate or contact customer service for help with any questions you may have about what deals are available this year.

Punch Cards & Free Gifts

Hallmark Keepsake Ornament Premiere Punch Card and Tote
When you attend Ornament Premiere this year, don’t forget to pick up your 2018 Keepsake Ornament Punch Card, which will receive a punch for every ornament you purchase all season long (until December 24th, 2018)! When you purchase 10 full-price ornaments and receive 10 punches, the 11th ornament will be free! Filled up a card? Grab another, and keep earning free ornaments all season long!
Don’t forget, if you completed your Wish List prior to Ornament Premiere and pick up your requested ornaments during the event, you’ll receive a FREE tote bag and additional gifts! You’ll receive:

  • A commemorative Keepsake Tote (pictured above)
  • A holiday throw blanket
  • A Hallmark train button
  • An EXCLUSIVE $10 gift to shop on us!

Event Details


  • July 14th & 15th, 2018


  • The Paper Store near you!
  • Ornament Premiere will not be held at the following locations: The Paper Store of West Roxbury (1804 Centre Street, West Roxbury, MA 02132) and The Paper Store at Acton’s Gould’s Plaza (256 Great Road, Acton, MA 01720)
  • Use our Store Locator for help with directions!


  • Celebrate the release of this year’s BRAND NEW Hallmark Keepsake ornaments and pick up your favorites!
  • Receive BONUS POINTS with every Keepsake Ornament purchase (details above)
  • Get your 2018 Keepsake Ornament Punch Card (valid all season long until December 24th)
  • Pick up your Wish List Ornaments and receive a commemorative Keepsake Tote & more!
  • Limited Edition Ornaments
  • Free gifts (ask a store associate at the event for details)
  • Great deals throughout the stores!
  • And so much more!

Don’t forget to check out our online store to find all the latest gifts (including NEW Hallmark Keepsake Ornaments) from Hallmark!

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