Hallmark Keepsake Artist Event
Store Events

Meet Hallmark Keepsake Artist Joanne Eschrich at The Paper Store!

Hallmark Keepsake Signing Artist Joanna Eschrich with TPS Logo (600)

The Paper Store and Hallmark are proud to be hosting Hallmark Keepsake Artist Joanne Eschrich at The Paper Store of Framingham for a signing event on September 29th, 2018! Master Designer Joanne Eschrich will be at the store from 10 am to 12 pm AND 1 pm to 3 pm, during which times she will sign current and past Hallmark Keepsake Ornaments & collectibles she has designed such as Father Christmas, Wrapped in Love, and Hope of the World!

Joanne Eschrich Ornaments

Guests may also purchase and have signed the EVENT-EXCLUSIVE ornament, Santa’s Sweet Treat Cart! This beautiful ornament was designed by all of the Hallmark Keepsake Artists and can only be found at a signing event!

Hallmark Keepsake Ornament, Santa's Sweet Treat Cart

Find the full event details below, and don’t forget to check out our Hallmark Keepsake Artist Dinner being held the night before on September 28th, just down the road from our Framingham store! Full details for that dinner can be found here!


  • Saturday, September 29th, from 10 am – 12 pm AND 1 pm – 3 pm
  • Guests may begin lining up prior to the event. Please follow signage and other posted guidelines at the event location.


  • The Paper Store of Framingham, MA, located in Shopper’s World (1 Worcester Rd, Space 516)
  • Traveling guests that wish to stay at the Crowne Plaza Hotel in Natick may book online here or by phone at: 800-265-0339 to enjoy a special, group rate! If booking online, use the provided link, enter the date range of September 28-29th, and click “BOOK” to see our reserved rooms for the event. If contacting by phone, simply mention The Paper Store.


  • Meet Hallmark Master Designer Joanne Eschrich
  • Get past and present collectibles & ornaments designed by Joanne signed at the event (a maximum of two signed items per guest, per trip through the line)
  • Purchase and have signed the EVENT-EXCLUSIVE Keepsake Ornament, Santa’s Sweet Treat Cart!
  • Please note: There is a limit of one Event-Exclusive Ornament per customer, and no pre-orders are being accepted.

Learn more about Hallmark Keepsake Artist Joanne Eschrich
Get the scoop on the special dinner being held the day before the signing event, on September 28th!
– Join our Hallmark Club of the Northeast on Facebook for all the latest Hallmark news & info!

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