Privacy Policy

Last Updated: July 29, 2020

Welcome to ThePaperStore.com (“Web site”). The Paper Store, LLC (“we,” “us,” or “our”) is committed to protecting your privacy and securing your personal information, while providing a best-in-class online and in-store shopping experience. With respect to your privacy, we believe it is important for you to understand what information is collected on this web site and in stores, how this information is secured and used to improve your online and in-store shopping experience. By submitting information through this Web site or in stores, you are agreeing to the terms of this Privacy Policy and consent to the collection, use and disclosure of your information in accordance with the Privacy Policy.

Below are some links to help you navigate The Paper Store’s Privacy Policy

WHAT TYPE OF INFORMATION IS COLLECTED?

HOW IS INFORMATION COLLECTED?

COOKIES & TAGS

SHARING OF INFORMATION AND USE

YOUR CHOICES

PRIVACY OF CHILDREN

LINKS TO OTHER WEBSITES

INFORMATION SECURITY

POLICY CHANGES

CALIFORNIA RESIDENTS



WHAT TYPE OF INFORMATION IS COLLECTED?

The Paper Store collects the following types of information:

  • Name
  • Mailing address
  • Email address
  • Phone (or mobile) number
  • Date of birth or age
  • Driver’s license number or state ID
  • Credit card / debit card number or other information used to conduct a transaction
  • Purchase/return/exchange information
  • Account / loyalty numbers
  • Wish list or list information
  • Internet protocol address
  • Browsing history
  • Search history
  • Customer service interactions / requests
  • Survey data
  • Interactions with the web site or digital advertising
  • Cookies, beacons, pixel tags, mobile ad identifiers or similar technology


HOW IS INFORMATION COLLECTED BY THE PAPER STORE USED AND SHARED?

You provide the information

We collect information that you share with us when:

  • You place an order on the web site
  • Purchase a product in a store
  • Create an online account
  • Join an email or direct mail subscription list
  • Create a wish list
  • Enter a sweepstakes or contest
  • Enroll in The Paper Store / Hallmark Gold Crown Rewards Loyalty Program
  • Take a survey
  • Contact customer service / Submit or fill out the “CONTACT US” form
  • Provide a review

Automated collection

We may connect information collected automatically (from your web interactions) using cookies, tags, scripts or other technologies with information that we already have about you to provide an improved personalized experience and to execute real-time messaging. Additionally, we may use automated information collection for reporting and analytics that tell us how you are shopping online and in stores and to improve the targeting and performance of our marketing in response to your interactions.

We may also collect additional information about your interactions with the site without identifying you as an individual (“Anonymous Information”) by using cookies, tags, scripts or other technologies. For example, we may receive information that your browser sends to websites that you visit, such as your IP address, browser and operating system type, and information about the device you are using (whether it is a mobile device or a desktop computer). We may use Anonymous Information at our discretion. For clarity, Anonymous Information means information that is not associated with or linked to your personal information.

Third-party automated collection

We and our service providers use cookies, tags, scripts or other technologies to anonymously collect and store certain types of information (e.g. browser type, time and date, advertising information, session, click and conversion information, hardware/software information, cookie and session ID) whenever you interact with us or our third-party services providers.

For example, we allow third-party companies such as: Google to place tags on our web site once approved through our tagging process. The tags may collect information from your interactions. Third-party service providers use the information collected to improve your experience, to automate communications, to improve site search and, where applicable, to notify you of products and services that are of interest to you. Our Privacy Policy does extend to third-party companies.

Social Media

Our site links to social media companies such as Facebook, Instagram, YouTube and Twitter. These sites may collect information about you using cookies, tags, scripts or other technologies when you interact with them. The Paper Store cannot control or monitor the data collection or data use practices of social media companies. As such, your interactions with social media on our web site will be governed by their respective privacy policies.

Mobile Location Information

If you interact with our web site using a mobile device and enable location services in your privacy settings, we or our third-party services providers may use this information to serve digital advertising content that is specific to your geo-location and interests. We reserve the right to use your phone’s blue tooth signal to promote real-time deals, recommend nearby locations or other helpful marketing services. We occasionally work with third-party services bureaus, who, through mobile applications, use geo-location information to perform analytics and to serve geo-targeted digital advertising.


COOKIES AND TAGS

We use cookies, tags, scripts or other technologies to improve the performance of our website and create personalized online experiences. Some examples of what this allows us to do are:

  • Remember the items placed in your shopping bag
  • Recognize when you return to our website to manage your preferences and create content specific to your interests
  • Identify how you reached our website and the products you are searching to improve marketing
  • Determine if you opened an email to reduce unwanted sends and improve personalization
  • Speed up check-out by remembering your account information (if applicable)

Please refer to your device browser settings to enable, disable, or turn on notifications when cookies are being used. Be aware that if you disable cookies or turn them off, some of the features of the web site may not function properly. However, you will still be able to place orders.

Do Not Track

The Paper Store, LLC does not currently take steps to respond to browsers’ “Do Not Track” signals as no uniform standard to respond to such signals has been developed at this time.


SHARING OF INFORMATION AND USE

Sharing of information

We work with companies and strategic partners who perform services that require the sharing of your information. These companies and services providers are obligated to ensure your information and privacy is protected. Examples of these services include:

  • Data hygiene (name, address, email verification)
  • Marketing database management / email campaign management
  • Direct mail distribution
  • Surveys, marketing research, data analytics
  • Advertising and promotions
  • Fraud detection / risk management
  • The Paper Store uses Chase Merchant Services to process online payments. You can find Chase’s privacy policy here.
  • Google Analytics — The Paper Store partners with Google Analytics to provide web site and marketing insights. Google Analytics’ terms are available here.
  • The Paper Store shares your information with other companies (through cooperative database partners) whose products and services might be of interest to you. You can opt-out by submitting a request using our contact us form or by calling (844) 480-7100 and speaking with our Customer Service Dept.
  • Hallmark Crown Rewards Loyalty Program – The Hallmark Gold Crown Rewards Loyalty Program is administered by Hallmark and provided to The Paper Store as a service. When you sign up for the Hallmark Gold Crown Rewards Loyalty Program, your information will be shared with Hallmark and you may receive marketing communications directly from Hallmark. Please refer to Hallmark's privacy policy here for more detail.
  • Other – The Paper Store may disclose your personal information to third parties only (i) as required by law or regulation or as we believe in good faith that disclosure of such personal information is reasonably necessary to: (1) satisfy any applicable law or regulation, (2) to respond to claims and/or to comply with a judicial proceeding, court order or legal process served on us, (3) to protect and defend our rights or property and/or the rights or property of third parties, as permitted by law, (4) to detect, prevent or otherwise address fraud, security or technical issues; or (5) to enforce our Terms of Use; and/or (ii) with our service providers solely for the purpose of providing certain services to maintain and operate the Site or to help us deliver products and services to you.

How is your information used?

We may use the information we collect from you in the following ways:

  • To improve the online in store customer experience by delivering relevant products and services
  • To deliver timely and targeted coupons, catalogs, emails, in-store receipt messages, birthday, half-birthday, advertising and social media
  • To respond to customer service requests or inquiries
  • To administer contests, promotions, surveys
  • To ask for ratings and reviews of services or products
  • To manage purchases, orders, payments, returns/exchanges, customer service notifications, wish lists, customer preferences and subscriptions
  • To conduct tests, research and analysis
  • To manage teacher, military and senior affinity discount programs


YOUR CHOICES

If you do not wish to receive: email, catalogs, coupons, loyalty rewards you can opt-out by submitting a request using our contact us form or by calling (844) 480-7100 and speaking with our Customer Service Dept.

Email

  • If you do not wish to receive promotional e-mails from us, you can unsubscribe by clicking on the link at the bottom of all promotional emails. Opt-outs do not apply to administrative emails such as: order confirmations, shipping notifications, etc.

Text Messaging

  • We may send text messages you have consented to receive. You can cancel text messages at any time by texting "STOP". After you send "STOP", we may send you an additional text message to confirm that you have been unsubscribed. You will no longer receive text messages from that short code, but you may receive text messages if you are subscribed to other text lists. If at any time you have questions about the text messages, text "HELP". After you send "HELP" we will respond with instructions on how to use our service as well as how to unsubscribe. Message and data rates may apply.

Geo-Location and In-Store Location

  • You may prevent your mobile device from sharing your location data by adjusting the permissions on your mobile device or within the relevant app.


PRIVACY OF CHILDREN

Our Services are not directed to children, and we do not knowingly collect Personal Information from children under the age of 16. If you learn that a child has provided us with Personal Information, then you may contact us by submitting a request using our contact us form or by calling (844) 480-7100 and speaking with our Customer Service Dept.


LINKS TO OTHER WEBSITES

We link to other websites. These sites have their own privacy and security policies. If you choose to navigate to another website through our links, we encourage you to review their policies.


INFORMATION SECURITY

The Paper Store uses reasonable administrative, physical and technical safeguards designed to secure the personal information you share with us. Regardless of the precautions taken by us or by you, no data transmitted over the Internet or any other public network can be guaranteed to be 100% secure. We cannot ensure or warrant the security of any information you transmit to us and you provide all personal information to us at your own risk.


POLICY CHANGES

Each time you use the Site, the current version of this Privacy Policy will apply. When you use the Site, you should check the date of this Privacy Policy and review any changes since the last version. Visitors can always refuse to accept changes to our Privacy Policy by ending their use of the Site. Unless stated otherwise, our current Privacy Policy applies to all information that we have about you. Continuation of your use of the Site shall be considered acceptance of any changes in the Privacy Policy.


CALIFORNIA RESIDENTS

The Paper Store, LLC California Privacy Policy

CA Privacy Rights

Change Store Location
Change Store Location
Search by City, State, or Zip Code
Loading ...
Back
Add to a Wish List
Gift Message
Gift Message
Add a personalized message that will be printed on the packing slip.
250 Characters Remaining
Remove Gift Message